Measure and optimize your ad performance with incrementality-powered media mix modeling
Combine the power of media mix modeling and incrementality testing to achieve the full-funnel coverage and precision you need to maximize ROI. Find out how Measured brands achieve a 25%+ increase in ROAS by optimizing their portfolio with our all-in-one platform.
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Only Measured gives you full-funnel
incrementality intelligence
Why choose Measured for
media mix modeling?
See the causal, incremental performance of every campaign
The only agile media mix model built for your brand that is continuously calibrated with your ongoing incrementality tests to drive end-to-end full-portfolio optimization.
Eliminate data gaps and
“cold starts”
After centralizing your data and identifying data gaps, we leverage our extensive database of 25,000+ tests from similar brands to give you a fully trained and stable model on day one.
Allocate your budget with
powerful insights
Only incrementality-powered MMM reveals the optimal spend for every campaign using diminishing returns and precision scale testing.
Drive full-funnel portfolio optimization with the power of media mix modeling & incrementality measurement.
