Marketing should be both accountable and empowered to perform. But when your teams rely on outdated or unreliable metrics, you risk making decisions without seeing what truly drives revenue.

Join Dermalogica CEO Aurelian Lis and Measured Client Partner Alex Lawrence for a behind-the-scenes look at how one of the world’s top skincare brands moved beyond outdated attribution to realign their approach to growth, driving over $10MM in incremental revenue from marketing.

You’ll learn how Dermalogica:

1. Replaced last-click with true performance measurement
2. Created alignment between marketing & finance
3. Applied incrementality across teams, tools, and incentives
4. Improved efficiency by focusing on what actually works

Get smart on how top-performing brands turn marketing into a true sales engine — with metrics the whole C-suite can trust.