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The Leading AI-Powered Incrementality Measurement Platform

 

Test, measure, compare, and optimize your entire media portfolio with Measured’s integrated suite of AI-powered applications. Get the comprehensive coverage you need to prove your marketing’s impact and allocate spend to maximize ROI.

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We connect the dots

 

Measured automatically ingests and harmonizes all paid media, sales, and customer data in near-real time, so marketers can stop organizing, and start taking action.

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Measurement You Can Trust

Our unique combination of incrementality testing, media mix modeling, and platform attribution means your entire media portfolio is measured and easily connected to business outcomes.

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Futureproof your marketing plan

Our platform never requires cookies, pixels, or user ids, meaning you will always know the true value of your media investments, even when privacy regulations change.

The Ulimate Platform For

Media Measurement & Optimization

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Incrementality Testing

Design, deploy, and analyze incremental lift tests in under 5 minutes and reveal the true impact of your media investments.



Cross-channel Measurement

Streamline all of your reporting with a centralized performance dashboard that tells the complete incremental story of your marketing investments.

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Media Planning & Optimization

Our advanced media planning technology delivers ad spend recommendations based on every campaign’s actual incremental contribution to your sales, ensuring maximum ROI.

Benchmark Intelligence

Measured’s incrementality-powered benchmarks dashboard helps you see if your spend, ROAS, media costs, and platform metrics are on par with similar companies.



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Why Measured.

What sets us apart

— Pioneer in Incrementality

With over a decade of unmatched expertise, we've deployed 25k+ experiments for 150+ brands, optimizing over $20B in media investments. Our depth and breadth of learnings is now your competitive advantage.

— Comprehensive Measurement

By calibrating media mix models with incrementality test results and platform attribution signals, Measured brands get a complete view of their media portfolio that’s fast, accurate, and actionable.

— End to End Automation

By leveraging rigorous data-science and AI-enabled workflows, Measured gives marketers the power of an enterprise measurement technology stack that’s accessible and easy to plug into day-to-day operations. 

 

Optimize your media portfolio while minimizing risk and maximizing accuracy with our automated Incrementality Platform. 

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