Can you beat

Should PMAX have a prominent spot in your media spend? The Measured team of data scientists and analysts have spent over 6-months testing data from over 100 ecommerce brands in order to learn the ins and outs of Google PMAX, and we’re ready to share our learnings. 

Join leading Measured analysts and special guest Luke Coltrin, SVP of Ecommerce at RealTruck as we review testing results to help you garner a better understanding of PMAX.

What we’ll cover:

• The ins and out of Google PMAX and how it works in addition to how it is impacting CPO performance for Google overall.
• Comparative analysis of PMAX versus other Google channels in driving incremental sales. 
• What to look out for when investigating PMAX. Learn from the experts how they are funding their PMAX campaigns and possible side effects.
• Strategic, real world advice from Real Truck and how they are  successfully navigating PMAX in partnership with Measured.