As iOS 17 and GA4 continue to impact the marketing attribution landscape, leading marketers are leveraging incrementality testing and attribution to optimize their media investment decisions with confidence. But not all marketers know how incrementality works, where to start, or what solutions are best for their brand. 

Join our panel of measurement experts as they unpack the methodologies, implementation strategies, and considerations marketers need to understand to harness the full power of incrementality.

1. A brief history of media attribution methods and how they’re impacted by data privacy
2. An overview of incrementality testing and attribution, and applications for different brands
3. Real incrementality measurement insights of top media platforms in 2023
4. Guidance on how to leverage incrementality in your attribution practice and how it works alongside other attribution solutions like MMM

Watch this webinar now!